Process modules
With our innovative software components, you can transform complex measurement data into a reliable foundation for efficient shop optimisation and effective advertising space. This turns raw data into real added value that visibly boosts your business.
Data is gold when it is easy to use!
The value of data becomes visible in practical work. That is why we develop specialised software modules that organise locally collected data, enrich it in a relevant way, and translate it into concrete recommendations for action. In this way, abstract information is transformed into clear decision-making criteria and measurable results.
From data to uplift!
With our blind sensors, you can capture data directly at the touchpoint. But what to do next?
Turning data into concrete actions: Our Datacenter Dashboard consolidates information and presents it in a comparable form. The Smart Location add-on supplements this data with contextual information such as location and surroundings, thereby laying the foundation for clustering and macro-analyses. Via our data API, the insights gained are fed directly into the media player, enabling screens to respond to visitors in real time and in a rule-based manner using intelligent targeting modules – for maximum relevance and impact.
Data is gold when it is easy to use!
The value of data becomes visible in practical work. That is why we develop specialised software modules that organise locally collected data, enrich it in a relevant way, and translate it into concrete recommendations for action. In this way, abstract information is transformed into clear decision-making criteria and measurable results.
From data to uplift!
With our blind sensors, you can capture data directly at the touchpoint. But what to do next?
Turning data into concrete actions: Our Datacenter Dashboard consolidates information and presents it in a comparable form. The Smart Location add-on supplements this data with contextual information such as location and surroundings, thereby laying the foundation for clustering and macro-analyses. Via our data API, the insights gained are fed directly into the media player, enabling screens to respond to visitors in real time and in a rule-based manner using intelligent targeting modules – for maximum relevance and impact.
Available modules
Retail Media: Real-time adaptation of digital signage screens
Together, we develop integrated processes that provide precise support for your digital marketing whilst ensuring compliance with data protection regulations. For example, sensor data enables gender-based real-time adaptation of digital signage screens: the sensor anonymously detects the visitor’s gender in real time and transmits this information in a fraction of a second to the media player, which then plays the appropriate ad.
Privacy-Data
Context
Ad
Set of rules
live adaption
Retail Media: Real-time adaptation of digital signage screens
Together, we develop integrated processes that provide precise support for your digital marketing whilst ensuring compliance with data protection regulations. For example, sensor data enables gender-based real-time adaptation of digital signage screens: the sensor anonymously detects the visitor’s gender in real time and transmits this information in a fraction of a second to the media player, which then plays the appropriate ad.
live adaption
process modules
Data upcycling: shop and cost optimisation
Sensor data provides a precise picture of which target groups visit the site at what times, and which potential customer groups are not present. These insights enable the product range and staff planning to be optimised in a targeted manner, ensuring maximum efficiency and relevance.
Tracking local customer flows, including anonymous demographic characteristics.
Preparing the data in daily and weekly graphs, identifying relevant patterns.
The creation of location clusters based on significant environmental factors.
>> Development of optimisation strategies for different location clusters.
Data upcycling: shop and cost optimisation
Sensor data provides a precise picture of which target groups visit the site at what times, and which potential customer groups are not present. These insights enable the product range and staff planning to be optimised in a targeted manner, ensuring maximum efficiency and relevance.
Blindsensorene erfassen lokale Kundenströme inklusive anonymer Zielgruppenmerkmale. Diese Daten können in präzisen Tages- und Wochenkurven aufbereitet werden, um signifikante Verhaltensmuster zu isolieren. Unter Anreicherung externer Umgebungsdaten können dann Standortcluster gebildet und wirksame Optimierungsstrategien auf Makroebene für unterschiedliche Standorttypen abgeleitet werden.
process modules
DOOH: Transparent targeting and performance data
Using precise sensor data, ads can be displayed exactly where the target audience is actually located – based on statistical expectations and relevant environmental factors. This allows the most effective locations to be identified and campaigns to be targeted effectively. The on-site analysis then shows how many people from each target group were actually present during the campaign.
Privacy-Data
Expected value
Relevance
Proof of Performance
DOOH: Transparent targeting and performance data
Using precise sensor data, ads can be displayed exactly where the target audience is actually located – based on statistical expectations and relevant environmental factors. This allows the most effective locations to be identified and campaigns to be targeted effectively. The on-site analysis then shows how many people from each target group were actually present during the campaign.
process modules
For a sustainable partnership!
Are you planning the use of blind sensors and need more information for your internal and external communication? Please feel free to contact us!
Leave a message or contact us directly:
M info[at]bauta.io