The right to privacy applies (in Europe) to all individuals - fortunately, because we also value this fundamental right very much! Therefore, our claim is never to be purely a legal solution in optical data collection; but to actually protect people in their privacy! Because of this, we have taken up the challenge as a young company to construct our own "privacy-by-design" sensor - which first thinks of people's needs and then of their information. Thus, we offer the technical way out of the dilemma "Innovation vs. European Privacy" and want to be the people-oriented evolution of non-transparent smart cameras all over the world with this approach!