The real world in numbers!
Because good decisionsneed solid data.
Dieechte Weltin Zahlen!
Because good decisionsneed solid data.
OOH & DOOH
Audience & impression data
Offer your customers unique KPIs and set transparent prices for your advertising spaces based on well-founded frequency and impression data. This creates trust and increases the attractiveness of your installations!
OOH & DOOH
Audience & impression data
Offer your customers unique KPIs and set transparent prices for your advertising spaces based on well-founded frequency and impression data. This creates trust and increases the attractiveness of your installations!
Be unique & stand out!
Independent data sourcewith consistent quality
Individual data points allow the constant providing of innovative reach and quality key figures. You choose the granularity and depth yourself. This makes your advertising locations unique in the market!
transparent performance records
Understandable performance evaluation plays an essential role in the allocation of advertising budgets. If location-specific key figures can be communicated transparently, this minimizes uncertainties about success and increases the attractiveness of your advertising assets!
Unique product offering
Push ahead with new business models in (D)OOH: Recommend locations to your customers that match the target group, charge for a booking based on actual (target group) contacts, or offer unique premium tariffs with well-founded success data at the end of each campaign.
Smart Cities
Empowering the local economy!
The effects of the pandemic have greatly unsettled retailers. Unoccupied commercial spaces in prime city center locations are the result. With our innovative blind sensors, you can provide well-founded proof that your city is more than ever a revitalized and sustainably successful business location!
Smart Cities
Empowering the local economy!
The effects of the pandemic have greatly unsettled retailers. Unoccupied commercial spaces in prime city center locations are the result. With our innovative blind sensors, you can provide well-founded proof that your city is more than ever a revitalized and sustainably successful business location!
No smart city without data!
Transparent attractiveness
Advertise the turnover potential of your business location on the basis of well-founded visitor data. This not only helps to convince new businesses of attractive areas, but also strengthens the local economy!
Unique success data
Strengthen your local economy! With regular visitor data, urban development measures can be analysed for their significant effect. This increases not only the individual success, but also the collective network!
Smart City Magnet
Give innovation a unique data platform and promote the establishment of young start-ups and companies with sustainably successful smart city concepts.
Case Studies
Examples of successful use of blind sensors
Trade fair: Visitor analysis and exhibition stand evaluation
Project: As part of the apprenticeship fair "Markt der Berufe 2023", the number of visitors, as well as the distribution of visitors, was measured. This data can be used to price and promote the new event location with its individual stand areas.
Client reference:: "Despite the completely unrecognisable recordings, which meant that the privacy of all visitors was protected at all times, BAUTA manages to obtain meaningful and broadly based data. This impressed me deeply!"
– Stefan Huber, CEO of „Regionale Wirtschaftsförderung Bruchsal GmbH“
Footfall Data - City of Offenburg
Project: On the basis of regular location checks, the city of Offenburg analyses how the retail sector, frequencies and attractiveness of Offenburg's city centre develop over a period of several years. Among other data, pedestrian flows are measured.
Client reference: "With BAUTA's technology, we were able to fully automate the collection of visitor data. Of special importance for the city of Offenburg was the data protection-compliant implementation of the project, which was made possible by the use of blind sensors. In combination with the manually counted frequencies, the results help to analyse the development of our city centre and to implement measures to strengthen Offenburg as a shopping location in a purposeful way."
- Roman Wunsch, City of Offenburg, Urban Development Office
Pedestrian traffic census - City of Bruchsal
Project:In the context of the Bruchsal Spring Festival (approx. 47,000 inhabitants), the urban visitor frequency was measured for promotion success evaluation, as well as for the identification of footpaths and for the evaluation of distribution incentives.
Client conclusion: "A valid data basis is very important for urban design processes. Also for discussions with retailers, restaurateurs and decision-makers. Individual perceptions are always biased to a certain extent. The walking directions that have been identified are especially interesting. In the future, we will take another close look at the now identified "entrance" to the pedestrian zone and check whether there is still room for optimization. The complete anonymity of the visitors is of special significance here. Also, the measuring equipment is so small and discreet that it is hardly noticeable."
- Lisa Christofzik City of Bruchsal, City Marketing
More information?
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