The real worldin numbers!
Because good decisionsneed solid data.
Thereal worldin numbers!
Because good decisionsneed solid data.
OOH & DOOH
Audience & impression data
Offer your customers unique KPIs and set transparent prices for your advertising spaces based on well-founded frequency and impression data. This creates trust and increases the attractiveness of your installations!
OOH & DOOH
Audience & impression data
Offer your customers unique KPIs and set transparent prices for your advertising spaces based on well-founded frequency and impression data. This creates trust and increases the attractiveness of your installations!
Be unique & stand out!
Independent data sourcewith consistent quality
Individual data points allow the constant providing of innovative reach and quality key figures. You choose the granularity and depth yourself. This makes your advertising locations unique in the market!
transparent performance records
Understandable performance evaluation plays an essential role in the allocation of advertising budgets. If location-specific key figures can be communicated transparently, this minimizes uncertainties about success and increases the attractiveness of your advertising assets!
Unique product offering
Push ahead with new business models in (D)OOH: Recommend locations to your customers that match the target group, charge for a booking based on actual (target group) contacts, or offer unique premium tariffs with well-founded success data at the end of each campaign.
Smart Cities
Empowering the local economy!
The effects of the pandemic have greatly unsettled retailers. Unoccupied commercial spaces in prime city center locations are the result. With our innovative blind sensors, you can provide well-founded proof that your city is more than ever a revitalized and sustainably successful business location!
Smart Cities
Empowering the local economy!
The effects of the pandemic have greatly unsettled retailers. Unoccupied commercial spaces in prime city center locations are the result. With our innovative blind sensors, you can provide well-founded proof that your city is more than ever a revitalized and sustainably successful business location!
No smart city without data!
Transparent attractiveness
Advertise the turnover potential of your business location on the basis of well-founded visitor data. This not only helps to convince new businesses of attractive areas, but also strengthens the local economy!
Unique success data
Strengthen your local economy! With regular visitor data, urban development measures can be analysed for their significant effect. This increases not only the individual success, but also the collective network!
Smart City Magnet
Give innovation a unique data platform and promote the establishment of young start-ups and companies with sustainably successful smart city concepts.
Case Studies
Examples of successful use of blind sensors
Footfall Data - City of Offenburg
Project: On the basis of regular location checks, the city of Offenburg analyses how the retail sector, frequencies and attractiveness of Offenburg's city centre develop over a period of several years. Among other data, pedestrian flows are measured.
Client reference:: , was especially important for the city of Offenburg. In combination with the manually counted frequencies, the results help to analyse the development of our city centre and to implement measures to strengthen Offenburg as a shopping location in a purposeful way."
- Roman Wunsch, City of Offenburg, Urban Development Office
Visitor analysis - WiFö Bruchsal
Project: The hosts of the Bruchsal regional career fair wanted to analyze the visitor frequency of the event to measure the success of their marketing concept, as well as to provide feedback for the more than 80 participating companies.
Client reference:: „Trotz der vollständig unkenntlichen Aufnahmen, wodurch die Privatsphäre aller Besucher zu jeder Zeit geschützt war, schafft es BAUTA, aussagekräftige und breit aufgestellte Daten zu gewinnen. Dies hat mich schwer beeindruckt!“
– Stefan Huber, CEO of „Regionale Wirtschaftsförderung Bruchsal GmbH“
More information?
Please feel free to contact us! Unlike our blind sensors, we look forward to meeting you in person!
Or just arrange a callback:
